JunixoDigital
Home/Services/PPC & Google Ads
PPC & Google Ads

Every Click Drives Real Revenue

We build and manage Google Ads campaigns that put your brand in front of high-intent buyers at the exact moment they're ready to purchase - maximising every penny of your ad spend.

  • Search, Shopping, Display & YouTube Ads
  • Full-funnel campaign architecture
  • Conversion-optimised landing page guidance
  • Transparent weekly reporting & ROAS tracking

60+ PPC campaigns

£4.2M+

Ad spend managed

7.4x

Avg Google Ads ROAS

Why Google Ads

The Highest-Intent Traffic on the Internet

Google processes 8.5 billion searches per day. The people searching for your product right now are your most valuable prospects - we make sure they find you first.

Intent-first advertising

Unlike social ads that interrupt, Google Ads reach people who are actively searching for what you sell. The buying intent is already there - you just need to show up.

Instant, scalable traffic

Go live in hours, not months. While SEO builds over time, Google Ads puts you at the top of results immediately - and scales as fast as your budget allows.

Every penny tracked

Cost-per-click, ROAS, CPA, conversion rate - every metric is measurable. You know exactly what your ad spend returns, down to the individual keyword.

Full-funnel coverage

From awareness via Display and YouTube to purchase via Search and Shopping - Google's ad network covers every stage of your customer's buying journey.

With Junixo Managing Your Ads

  • Full account ownership - you keep the data always
  • Dedicated PPC specialist on your account
  • No hidden management fees or markup on ad spend
  • Weekly optimisation, not monthly check-ins
  • Honest reporting on what's working and what's not
  • Strategy that compounds and scales with your growth

Without Expert PPC Management

  • Budget wasted on broad, irrelevant searches
  • Set-and-forget campaigns losing money daily
  • No negative keyword strategy eating your spend
  • Poor Quality Scores driving up your CPC over time
  • Vanity metrics with no revenue attribution
  • Campaigns that plateau and never scale profitably
Campaign Types We Master

Every Google Ads Format That Drives Growth

We don't run the same campaign type for every client. We build a tailored Google Ads ecosystem that matches your goals, margins and buying cycle.

Search Ads

Appear at the top of Google when buyers are actively searching. Tight keyword structure, compelling copy and Quality Score optimisation that lowers your CPC over time.

Keyword ResearchAd CopyQuality ScoreBidding

Shopping Ads

Product listing ads driving qualified shoppers to your product pages. We manage your Merchant Center feed, bidding strategy and product segmentation for maximum ROAS.

Merchant CenterProduct FeedSmart BiddingROAS

Display Ads

Reach your audience across 2M+ websites with compelling banner ads. Target by intent, interest, demographics and placement for brand awareness at scale.

Banner AdsTargetingGDNPlacements

YouTube Ads

Video ads capturing attention before and during YouTube content. Skippable, non-skippable, bumper and discovery campaigns tracked to conversions.

TrueViewBumper AdsDiscoveryVideo

Performance Max

Google's AI-driven campaign across Search, Display, YouTube, Gmail and Maps from a single campaign. Robust asset groups and conversion goals maximise PMax performance.

PMaxAll ChannelsAI BiddingAsset Groups

Remarketing

Re-engage visitors who didn't convert. RLSA, dynamic remarketing and customer list targeting to bring warm audiences back to purchase.

RLSADynamic AdsCustomer MatchAudiences

Local & Maps Ads

Drive foot traffic and phone calls with Local Services Ads and Google Maps placements. Dominate local search results for your service area.

Local ServicesGoogle MapsCall AdsLocation

Demand Gen

Google's upper-funnel campaign across YouTube, Gmail and Discover. Generate demand before people start searching with compelling visuals and smart audiences.

Gmail AdsDiscoverUpper-FunnelAudiences
What's Included

A Complete Google Ads Management Service

Everything you need to launch, scale and sustain profitable Google Ads campaigns - under one roof.

Keywords That Capture Buying Intent

-52%

Avg wasted ad spend eliminated

Keyword Strategy

Keywords That Capture Buying Intent

We go beyond generic keyword lists. Using competitive analysis, search intent mapping and long-tail research, we identify the exact terms your highest-value customers use when they're ready to buy - then build campaigns around them.

  • In-depth keyword research and intent mapping
  • Negative keyword strategy to eliminate wasted spend
  • Match type strategy for coverage vs. control
  • Competitor keyword gap analysis
Ad Copy That Compels Clicks

+212%

Avg CTR improvement

Ad Creative & Copywriting

Ad Copy That Compels Clicks

Your ad is competing against 9 others for the same click. We write conversion-focused headlines, descriptions and extensions that maximise CTR, improve Quality Score, and lower your cost-per-click over time.

  • Responsive Search Ads with 15+ headline variations
  • Ad extension strategy (callouts, sitelinks, snippets)
  • Continuous A/B testing and iteration
  • Quality Score optimisation to lower CPC
Smart Bidding, Smarter Results

7.4x

Average Google Ads ROAS

Bid Management & Optimisation

Smart Bidding, Smarter Results

We combine Google's machine learning with human oversight to ensure every bid is optimised for your goals - whether that's target CPA, target ROAS or maximising conversion value. Weekly optimisation cycles, not monthly check-ins.

  • Smart Bidding strategy tailored to your targets
  • Audience bid adjustments for high-value segments
  • Device, location and time-of-day bid modifiers
  • Budget pacing and spend efficiency monitoring
Pages Built to Convert Clicks

+89%

Avg conversion rate lift

Landing Page & CRO

Pages Built to Convert Clicks

Traffic without conversion is just wasted spend. We audit and optimise your landing pages for speed, relevance and persuasion - or advise on dedicated PPC landing pages that match ad intent and dramatically improve conversion rates.

  • Landing page audit and conversion analysis
  • PPC-specific landing page recommendations
  • A/B testing of headlines, CTAs and layouts
  • Page speed and Core Web Vitals guidance
Results by Numbers

The Proof Is in the Performance

0+

PPC Campaigns

Across all industries

0M+

Ad Spend Managed (£)

Profitably deployed

0x

Avg Google Ads ROAS

Across e-commerce clients

0%

Avg CPA Reduction

Within 90 days

0%

Client Retention Rate

Stay for 12+ months

0%

Avg CTR Improvement

After first 60 days

What We Find in Audits

Most Google Ads Accounts Are Leaking Money

After auditing hundreds of accounts, the same costly mistakes appear again and again. Here's what we find - and fix.

78%

of accounts we audit have no negative keyword strategy

Wasting budget on irrelevant searches that will never convert.

64%

have campaigns structured around convenience, not intent

Single ad groups with dozens of mixed-intent keywords killing Quality Score.

91%

have never run a proper ad copy A/B test

Running the same creatives for months with no iteration or improvement.

55%

have broken or incomplete conversion tracking

Optimising campaigns without full data - like navigating blind.

Is your account one of them?

Find out exactly where your budget is leaking - free, no strings attached, results in 24 hours.

Free auditNo commitment24hr turnaround
How We Work

From Audit to Profitable Scale

A structured 5-step process that eliminates guesswork and compounds results over time.

01

Account Audit

We audit your current Google Ads account (or competitor landscape if starting fresh), identifying wasted spend, missed opportunities and quick wins.

02

Strategy & Structure

We map campaign architecture, keyword strategy, audience targeting, bidding approach and conversion tracking - all documented in a clear roadmap.

03

Build & Launch

Campaigns built to best-practice structure with tight ad groups, compelling copy, full extensions, and verified conversion tracking before going live.

04

Optimise Weekly

Every week we review search terms, pause underperformers, test new ads, adjust bids and refine audiences. Active management - never set-and-forget.

05

Report & Scale

Monthly deep-dive reports with plain-English insights. When we find what works, we scale it. When we find waste, we cut it. Always compounding.

Proven Results

Real Budgets, Real Returns

See how we've turned underperforming Google Ads accounts into profitable, scalable growth engines.

E-commerce Brand Hits 9.2x ROAS
Google Search + Shopping
E-commerce

E-commerce Brand Hits 9.2x ROAS

Full restructure of a legacy Google Ads account eliminated £8k/month in wasted spend and rebuilt Shopping campaigns around margin-led bidding to achieve record ROAS.

9.2x

Google Ads ROAS

£8k/mo

Wasted Spend Cut

+340%

Revenue from Ads

"We were losing money on Google Ads for 18 months. Junixo fixed it in 6 weeks. Now it's our most profitable acquisition channel."

- Head of Growth, E-commerce Brand

B2B Agency Cuts CPL by 61%
Search + Display + Remarketing
B2B Services

B2B Agency Cuts CPL by 61%

Tightly structured Search campaigns, display prospecting and remarketing sequences reduced cost-per-lead from £148 to £58 while tripling lead volume within 90 days.

-61%

Cost Per Lead

3x

Lead Volume

+94%

Conversion Rate

"Our previous agency told us £148 CPL was normal for our industry. Junixo proved them completely wrong."

- Director, Professional Services Firm

DTC Brand Scales Spend 6x Profitably
Performance Max + YouTube
DTC Brand

DTC Brand Scales Spend 6x Profitably

PMax campaigns combined with YouTube pre-roll ads created a full-funnel Google strategy scaling monthly spend from £12k to £74k while maintaining a 7.1x ROAS.

6x

Ad Spend Scaled

7.1x

ROAS Maintained

+280%

New Customers

"Scaling Google Ads without killing ROAS felt impossible. Junixo made it happen and then doubled down."

- Founder, DTC Health Brand

Client Stories

Results Clients Talk About

"Our Google Ads were eating budget with nothing to show. Junixo rebuilt the account from scratch and in 90 days we had a 6.8x ROAS. I only wish we'd found them sooner."

Claire Henderson

Claire Henderson

Marketing Director, E-commerce

"The keyword and negative keyword work alone saved us £3,200 in the first month. That's before counting the revenue uplift. Genuinely outstanding PPC team."

Tom Ashworth

Tom Ashworth

Founder, B2B SaaS

"We scaled from £5k to £40k monthly spend without losing ROAS. The bid management and audience strategy Junixo runs is miles ahead of anyone else we've used."

Priya Mehta

Priya Mehta

Head of Acquisition, DTC Brand

"The landing page changes they recommended lifted our conversion rate by 73%. They don't just manage ads - they look at the whole funnel. That's the difference."

James Whittaker

James Whittaker

CEO, Lead Gen Business

FAQ

Questions We Get Asked

It depends on your industry, goals and margins. We typically recommend a minimum of £1,500–£2,000/month in ad spend to gather enough data to optimise effectively. We'll give you a budget recommendation as part of your free audit.

Most campaigns show meaningful optimisation within 4–6 weeks as we gather conversion data. Sustainable profitability typically takes 60–90 days of iterative optimisation.

We manage everything - campaign builds, ad copy, bid management, keyword optimisation, extensions and reporting. You're kept informed but don't have to touch the account.

No. All our PPC management services are month-to-month. We don't lock clients in - we keep them through performance.

Full access, always. You own the Google Ads account - we just manage it. You can log in any time to see everything. Complete transparency is non-negotiable for us.

Yes, and we usually prefer it - there's often historical data we can leverage. We'll do a full audit first, show you what's working and what's wasting budget, then build a plan to fix it.

Free PPC Audit

Ready to Make Every Click Count?

Book a free 30-minute PPC strategy call. We'll audit your existing Google Ads (or build a plan from scratch), show you exactly where budget is being wasted, and outline a roadmap to profitable growth - no pitch, no pressure.

Free Google Ads audit included
Wasted spend and opportunity analysis
No contracts or lock-ins required
Data-backed strategy, not guesswork

We manage:

SearchShoppingDisplayYouTubePerf. MaxRemarketingLocal+ more

Book Your Free PPC Audit

No commitment · Free 30-min audit call · Honest advice